Unreasonable expectations surround DAM. What is it and what does it mean to me?
At its root, DAM is a software solution. It takes files, the core essence of an asset and subscribes metadata and cataloging to it transforming a binary object we call a file into an asset that then can be found by enacting the software’s business processes.
A DAM’s value is its set of related activities applied to assets, how it operates or inter-operates across your operational data management structure. An asset’s value is related to how you define it.
Organizations who quickly ‘drop’ in a DAM without mapping where assets come from, what your doing with them and where they are going, let alone identify the diversity of assets, user tasks, workflows or other system touch points never maximize their investment. The result is typically characterized by staff frustrations and abandonment. Without clear strategies and cross functional area stakeholder buy-in DAM is another underused software expense that underserves the organization and its teams.